Lijun Sun is a distinguished leader in tourism sales and marketing, with over 15 years of experience driving international partnerships and destination growth across the Greater China region. Based in Shanghai, she represents our organisation as the Greater China Representative, spearheading collaborations between Australian tourism brands and key Chinese travel trade partners.

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Renowned for her deep market insight and exceptional relationship-building skills, Ms. Sun has successfully connected global destinations, attractions, and hospitality brands with Chinese travellers through innovative marketing and sales strategies. Her expertise spans trade engagement, media collaboration, and cross-border campaign execution, helping clients achieve measurable results and long-term brand recognition.

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With her strong industry network and strategic foresight, Lijun continues to play a vital role in strengthening the bridge between China and Australia’s tourism industries—creating opportunities that inspire travellers and drive sustainable business growth.

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